Whether you are new in the packaging business or an old geek, one thing is sure; you want your business to outshine among others. One way to do so is to approach your consumers with attractive custom printed box packaging. Your packaging should be so effective that the consumer should stop by your product package and think I should have this.
There's a saying by Will Rogers " You never get a second chance to make a first impression. "
It thoroughly explains the effectiveness of custom printed packaging. It includes everything related to the design and style of the product package. Even the package's colours, themes and fonts also fall under the printed packaging. This gives the users an overwhelming, sensational experience.
But the question is how it will be decided which box best suits your products. To answer this question, here's a complete guide on selecting the right custom printed boxes for you. Let's get started!
Which material is a better choice for custom-printed boxes?
Cheap and poor materials or expensive but long-lasting! What would you prefer? Surely you’ll go with the latter one. But what if I tell you that printed box wholesale companies offer cost-effective yet reliable bespoke printing boxes? It's necessary that the package must be sturdy, reliable, and fit your consumer’s expectations.
If the packaging material is good enough to hold the products, it also imparts in their marketing and branding. The reason is if the box doesn’t last long, there is a risk to the product, which is to be shipped from the company to the client’s destination. Custom printed boxes are made from;
- Paperboard
- Corrugated materials
- White chipboard
White chipboard, or paperboard, is commonly used for folding cartons, trays, and other similar materials. Being light in weight, many brands that offer services like food, dairy, cosmetics, retail, or hardware items, and even pharmaceuticals use it for exceptional printing results.
Corrugated
Corrugated stuff is similar to paperboard, but there is a thick lamination of fluted medium paper between the sheets. Due to the fluted medium paper, the strength of the corrugated medium is accelerated, making it more efficient and durable for shipping or e-commerce packages.
Don't take stress if the packaged product is fragile or heavy. It will be delivered to its place without any damage. Now the choice is yours! Check both these materials and see which is the better custom printed box for your product. Although it's guaranteed if you use these materials wisely, you'll not be disappointed with the custom printed packaging.
What role does printing play in the branding of custom printed boxes?
Once you have selected the suitable material, printing on the package is the next step and it matters a lot. The reason is how sturdy and reliable your box is; if there is no proper printing strategy, the product package is useless.
That’s why when it comes to printed boxes, take it seriously! There are a variety of inks convenient for various types of boxes. These include:
- Digital inking
- Screen printing
- Flexography
- Lithography
One of the most common ways of printing on custom printed boxes nowadays is digital inking. Apart from digital inking, litho, flexo, and even screen painting are in trend. Digital and screen printing techniques are common for bulk printing of boxes.
With digital inking, you can have bright and fully coloured prints on materials like cardstock, cardboard, etc. On the other hand, in screen printing, there’s no direct artwork on the box surface.
Other than digital and screen printing, flexo and lithography are simpler ones. In flexography, 1 to 3 colour printing solutions are used to print on shipping boxes.
While in lithography, the printed artwork is firstly done on paper, and then these papers are posted on the box surface. Digital printing is the quickest, most preferred and time-saving way to print several boxes. According to Research and Markets, the digital printing market will touch $28.0 billion by the end of 2024.
What is the convenient size of the product package?
The next factor to be considered is the size of the product package. If your material is strong enough to hold the product, but its size is inappropriate. What do you think customers will buy it or not? The answer is no! Because it will never serve the purpose it was designed for.
So it is important to go with the bespoke printing boxes that are convenient and size specific. Also, if you buy right-sized custom printed boxes, they’ll not overburden your budget. For instance, you have a product with 5 different sizes, but there is just one packaging box for them. It will be costly.
With the custom printed boxes wholesale, you can manage the smaller products appropriately. Another thing is, if the product package is of a specified size, it will provide strength and consistent protection to your product.
For what purpose custom printed boxes will be used?
Another factor that helps provide facilities and select the best custom printed box is having a clear idea about ergonomics. Ergonomics simply explains the user experience when they receive the package and how they interact with the custom printed box.
It helps you determine the best design, shape and size suitable for your product. With the right ergonomics pitch, the users feel free to explore the product with great enthusiasm. This will add up to the marketing and boost your product sales.
Final words
Currently, with the latest technology trends in the market, custom printed boxes are giving great competition to the other packaging boxes. As they come in a variety of shapes and sizes, it makes them a perfect choice for brand marketing.
If you add a single colour in the direct printing of a corrugated box, the price will increase by 10%. Surprisingly, with every colour you add to the printing, this cost goes up incrementally.
Companies even offer custom printed boxes with logos, which remind their customers time to time that from where they got these items. So if you think about how to grow your brand name recognition and business, custom box printing is for you.
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